This applies as much to an organization as it does to society at large.  The well-made UsNow video introduces the power and utility of social media to the unfamiliar, but will appeal to the well [...]]]>

A revolution doesn’t happen when a society adopts new tools, a revolution occurs when a society adopts new behaviors.

This applies as much to an organization as it does to society at large.  The well-made UsNow video introduces the power and utility of social media to the unfamiliar, but will appeal to the well initiated as well.  Need to  demonstrate or explain why the Web 2.0 functionality adoption in your next recommendation is not about the technology, but about ideas and cooperation? (not to mention tapping into resources and systematizing informal knowledge)  Start with the just first few minutes of this video.

Us Now from Banyak Films on Vimeo.

Some additional quotes from the opening few minutes:

More people can say more things to more people than ever in history, and that is still growing enormously. … So if you can create an encyclopedia with millions of people you never met … what else could you create? … These tools have lowered the cost of doing things to the point where our desire to engage with one another is enough to get things to happen on a large social scale rather than a smaller family scale. … The web can create large communities of informal knowledge, systematize that and make it very useful.