What I found was a well written post from a student entitled: it’s:learning™ is crap! The post’s author, clearly an informed thoughtful user is both thorough and structured in their critique. But that is not all. This engaged user shares a bit about their attempt to help the developers, only to be rebuffed:

I was contacted 2005-12-15 by it:solutions support personnel, and mailed back and forth a number of times. I lobbied for a separate interface that’s designed for efficient use, but they did not appear to grasp concepts such as usability vs usefulness, and had no distinction between presentation and business logic.

Needless to say, the post’s author is now a passionate detractor.

That this should be the case would surprise me, if I hadn’t experienced it myself, and often. Constructive criticism is increasingly lumped with general whining, treated with halfhearted “thanks for your suggestion” platitudes, even condescending arrogance. The host of new media interactivity options (blogs, forums, social networking, etc.) has raised the noise level for developers, and it isn’t surprising that they should want to listen only to compliments and conciliatory suggestions, while dismissing instances of emphatic criticism.

Of course, there is better way to look at it. It’s far better to have critics that not, and way better for business. Kathy Sierra, co-creator of the Head First book series cleverly called it the Kool-Aid point.

The Kool-Aid Point: “You don’t really have passionate users until someone starts accusing them of ‘drinking the Kool-Aid.’ If you create passionate users, you have to expect passionate detractors. You should welcome their appearance in blogs, forums, and user groups. It means you’ve arrived. (Posted on headrush.typepad.com)

If you are a smart developer, a smart inventor, or a smart start-up, you will use this feedback and recognize it for what it is: a potential road map to success or an opportunity to create customer loyalty. (Did you just hear: blah, blah, blah? Well, maybe you just need a cup of coffee. ) Focus groups are useful. But I contend that they are not nearly as valuable as engaged user feedback. Questionnaires are limiting. Yes-men are useless.

If you haven’t already, check out Get Satisfaction and the products and services that participate there. The site provides an effective forum for customers to communicating directly with the companies behind the products and services they use, a mechanism for prioritizing feedback, and customers communicating and supporting each other.

… Oh yeah, and I dare say, ItsSolutions is not very smart. (And, if you are interested in my opinion, when it comes to ItsLearning I agree with the passionate detractor mentioned earlier.)